Introduction to Why Design Thinking
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Why Design Thinking Comprehensive Overview
Popularized by David M. Kelley and Tim Brown of IDEO and Roger Martin of the Rotman School, Design thinking Design Thinking
For years, designers have been told to trust the process. Research first. Personas. Journey maps. Problem statements.
Summary & Highlights for Why Design Thinking
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In summary, understanding Why Design Thinking gives us a better perspective.